Men in circle dialogue
About

We help men grow, lead, and belong, so the people who count on them can too.

We meet men wherever they live, learn, work, and play, helping them develop the skills to live healthier, more connected lives.

Mission

Help men grow, lead, and belong, in every season of life.

Most men were handed a script. Provide. Perform. Don't feel too much. We build the rooms, tools, and stories that let them examine that script and write a better one, for themselves, their families, and the people they lead.

Vision

A generation of connected, purpose-driven men.

We build for whole men, capable of leading with clarity, showing up in relationships, and building institutions that reflect their values.

Structure

Our work runs through three practices.

The Lives of Men operates as a Public Benefit Corporation, legally required to weigh public benefit alongside financial return. Our work is organized in three linked practices.

Camping to Connect, an independent 501(c)(3), is our fiscal sponsor and carries our youth and grant-funded work.

Team

Our team

Jason Rosario

Jason Rosario

Chief Executive Officer

Jason Rosario is the CEO of The Lives of Men (TLoM). From growing up in the Bronx through every industry he has worked in, Jason saw men constrained by rigid expectations of masculinity and the negative impact those expectations had on their lives. The men who shaped his life showed him what to emulate and what to avoid, and he built TLoM so other men can make that choice on purpose.

TLoM helps men explore emotional well-being, identity, and purpose, and partners with organizations to support their growth. Jason was executive producer and host of "Dear Men," a Yahoo News web series that invited men into candid conversations about modern masculinity. He speaks regularly on the future of masculinity, leadership, and culture.

Jason brings more than a decade of experience across media, marketing, and business. Most recently at BBDO Worldwide, he served on the Board of Directors and as Chief Impact & Inclusion Officer, shaping inclusive marketing strategy, client partnerships, and agency operations across global markets. ADCOLOR named him its first DE&I Executive of the Year in 2022, and his work has been featured in Forbes, GQ, The New York Times, and BET.

Manny Almonte

Manny Almonte

Chief Community Officer

Owns programs and delivery, partnerships and BD, and operations and finance. Leads how TLoM shows up on the ground with schools, communities, and cohort partners.

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David Ogunrinde

David Ogunrinde

Chief Brand Officer

David Ogunrinde is the Chief Brand Officer of The Lives of Men (TLoM), helping shape a company that matters in the lives of men. For him, that's purpose work. In 25 years of branding, he has helped founders find what's true about their work and give it a form the world can recognize. Again and again, he has found that what looks like a branding problem is really a question of identity, clarity, and courage.

His own questions started closer to home. His father wasn't a steady presence, so he learned what a man "should" be from the world around him: media, peers, culture. Finding fulfillment, acceptance, and joy has meant turning inward first, and unlearning the scripts that got in the way of writing his own.

David teaches design to grad students and coaches leaders on designing full lives, but he's still a student himself. His teachers range from Marcus Aurelius to Maya Angelou to his younger brother. He believes a man thrives the way a tree does: from the roots up, and in relation to everything around him. He now lives in Amsterdam, putting that belief into practice.

What's next

If any of this resonates, come work with us.